New Survey Finds Agents Save Clients Money, Prevent Mistakes
Posted on May 9, 2016
If there wasn't already enough evidence that travel agents play a crucial role in helping consumers arrange their trips, new research from ASTA makes it abundantly clear that agents save their clients both time and money.
In that research, consumers reported that agents saved them, on average, $452 per trip and four hours in travel planning. And perhaps most importantly, consumers said that agents helped them avoid costly mistakes.
Kerby noted that, “At this point, consumers have tried it all. They've booked online, they've gone direct, and they've used a travel agent. This study dispels the myth that booking direct with suppliers or spending hours online yourself gets you a better deal, or gives you a happier travel experience. Consumers told TNS Global that if you want a better travel experience, use an agent.”
The results were released by ASTA to mark National Travel and Tourism Week (May 1-7) in the US and to celebrate Travel Agent Appreciation Day on May 4.
“We want to say 'thank you' to our members all over the globe for all you do every day to advise and protect your customers,” Kerby said.